Google Analytics Integration for Demo Tracking

How does Hobbes integrate with Google Analytics?

Hobbes connects product-demo activity with Google Analytics 4, so marketers can measure buyer engagement alongside website traffic. With tracking configured, your team can see how visitors progress from starting a demo to engaging in a conversation and booking a meeting.

Which Hobbes activities can I track in GA4?

Hobbes supports tracking demo starts, engaged conversations, meeting clicks, and confirmed meetings. These actions help your team understand how visitors progress through the product experience and toward the next sales conversation.

Can I see which campaigns lead to Hobbes demos?

Yes. With campaign tracking configured, your team can connect Hobbes demo starts and engagement to traffic sources and campaigns. You can see which channels attract buyers who explore your product and take the next step.

Can I track Hobbes demo conversions in Google Analytics?

Yes. You can mark selected Hobbes activities as GA4 key events, such as starting a demo or confirming a meeting. Your team chooses the actions that represent meaningful progress in its buying journey.

How can Hobbes and Google Analytics help improve marketing campaigns?

Your team can compare demo starts, engaged conversations, and confirmed meetings across campaigns. These signals help you understand which messages and channels attract buyers who actively evaluate your product.